Who we are

Trent Dementia’s full name is Trent Dementia Services Development Centre is a Registered Charity No. 1109855 and Registered as a company limited by guarantee and registered in England No. 05409539. Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

When you use a contact form, you agree to us collecting and processing your data to answer your enquiry.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We feature the Alzheimer’s Society Dementia Directory service on this website: you can view their disclaimer at


We use Google Analytics to track how many people are viewing our website.  You can see Google’s privacy policy at and more information on the cookies they use at

Who we share your data with

As a rule we do not share your data with anyone.  If you enter data into our Local Services Application at it may be processed by the Alzheimer’s Society: you can view their disclaimer at

The Local Services Application uses ‘Google Analytics’ to collect information about use of this Application. Google Analytics collects information such as how often users visit this Application, what site pages they visit when they do so, and what other sites they used before coming to this Application. The Alzheimer’s Society only uses the information they get from Google Analytics to understand how to make this Application helpful and easy to use.

Google Analytics collects the IP address assigned to you on the date you visit this Application, rather than your name or other obvious identifiers. The Alzheimer’s Society does not combine the information collected through the use of Google Analytics with personally identifiable information.

Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Application, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Application is restricted by the Google Analytics Terms of Use (as amended for government websites) and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Analytics employs cookies to collect data about how visitors are using the websites. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit Google Analytics:

Google Analytics Terms of Service
Google Analytics Cookie Usage on Websites

These are the Google Analytics cookies that the Alzheimer’s Society uses:

  • _ga
  • __utma
  • __utmz
  • _gac_UA-2332956-17

Also, the Local Services Application may collect your IP address.

The only time The Alzheimer’s Society would collect Internet Protocol addresses (IP address(es)) for the Local Services Application is to help administer the Application and to detect and stop any fraudulent appropriation of our data or intellectual property or if a site had no domain name.  An IP address is a number that is automatically assigned to your computer when you use the Internet.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

If we decide to change our privacy policy, we will post those changes on this page.

What rights you have over your data

By using our site, you consent to our online privacy policy.  If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.  If you wish us to delete your personal data, or you wish to see the personal data that we have for you, please fill in this form:

I request to view the personal data you hold about me.I withdraw consent for you to hold any personal data about me: please delete it.

Our contact information

You can view our contact details on this page:

This privacy policy was updated on 19th June 2019.